![]() ![]() Early on, its user friendliness and great performance has appealed to many small and medium sized companies and individuals at affordable prices. ![]() Zoom is considered as a low end disruption. Image from Harvard Business Review Low End Disruption New entrants identify the overlooked customer needs and gain a foothold by delivering more suitable functionalities or value adds in a cost effective manner. ![]() Specifically, the incumbents focus on enhancing their products and services to serve their most profitable customers. Among dozens of video conferencing services, Zoom has emerged as a huge disruptive innovation from the pandemic, owing to its modern, video-first unified communications with an easy and reliable performance.Īccording to Christensen, disruptive innovation is the process in which a smaller company usually with fewer resources challenges an established incumbent business by entering the bottom of the market and continuing to move upstream. ![]()
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